Lightening Tech Evidence, not opinion

Practice · 02 of 06

Growth & Marketing

Being found, being chosen, and being remembered — search, paid media, and the content that carries both.

Traffic is not the goal and neither is a ranking. Every line here is measured against revenue, and the reporting says which channel actually earned it.

Services
42
Categories
3

Every service on this site is delivered by senior developers with ten to fifteen years in that niche. Whatever the brief asks for, it gets built.

01

SEO & Organic Growth

15 services

  1. 01

    Technical SEO audit

    Crawl, index, speed and schema issues, with a roadmap to fix them.

    For
    Any site owner
    From
    $250–$2,000
    Time
    5–10 days

  2. 02

    On-page SEO optimisation

    Titles, headings, internal links and content structure.

    For
    SMEs
    From
    $300–$2,500
    Time
    1–3 weeks

  3. 03

    Keyword research & content map

    Search demand mapped onto real pages and topics.

    For
    Content teams
    From
    $250–$1,800
    Time
    1–2 weeks

  4. 04

    Link building & digital PR

    Outreach for quality backlinks, guest posts and press mentions.

    For
    Competitive niches
    From
    $500–$4,000/mo
    Time
    ongoing

  5. 05

    Local SEO & Google Business Profile

    Maps ranking, citations, reviews and local pages.

    For
    Local businesses
    From
    $200–$1,200/mo
    Time
    ongoing

  6. 06

    E-commerce SEO

    Category and product page optimisation at scale.

    For
    Online stores
    From
    $500–$3,500/mo
    Time
    ongoing

  7. 07

    International / multilingual SEO

    Hreflang, country targeting and localised content.

    For
    Exporters
    From
    $700–$4,000/mo
    Time
    ongoing

  8. 08

    Programmatic SEO

    Thousands of pages generated from templates and real data.

    For
    Marketplaces, SaaS
    From
    $1,500–$12,000
    Time
    3–8 weeks

  9. 09

    AI search / AEO optimisation

    Being visible in ChatGPT, Perplexity and AI Overviews.

    For
    Forward-looking brands
    From
    $600–$4,000/mo
    Time
    ongoing

  10. 10

    SEO content writing

    Search-intent articles that actually rank.

    For
    Content marketers
    From
    $40–$300/article
    Time
    ongoing

  11. 11

    Schema & structured data

    Markup implemented so rich results can appear.

    For
    Any site
    From
    $150–$1,200
    Time
    3–7 days

  12. 12

    SEO retainer & reporting

    Monthly execution, then rankings, traffic and revenue reported.

    For
    Serious clients
    From
    $400–$3,000/mo
    Time
    ongoing

  13. 13

    Migration SEO

    Protecting rankings through a redesign or a domain change.

    For
    Rebranding companies
    From
    $500–$4,000
    Time
    2–4 weeks

  14. 14

    Penalty & algorithm recovery

    Diagnosing a traffic drop and running the recovery.

    For
    Sites that were hit
    From
    $800–$6,000
    Time
    1–3 months

  15. 15

    Competitor gap analysis

    What competitors rank for and you do not — with a plan.

    For
    Any marketer
    From
    $200–$1,500
    Time
    5–10 days

02

Paid Media & Performance

14 services

  1. 01

    Google Search Ads management

    Campaign build, keywords, bids, negatives and scaling.

    For
    Lead-gen businesses
    From
    $300–$2,500/mo
    Time
    ongoing

  2. 02

    Google Shopping / Performance Max

    Feed optimisation and PMax asset groups.

    For
    E-commerce
    From
    $400–$3,000/mo
    Time
    ongoing

  3. 03

    Meta (Facebook / Instagram) ads

    Creative testing, audiences, pixel and scaling.

    For
    DTC, local services
    From
    $300–$2,500/mo
    Time
    ongoing

  4. 04

    TikTok ads

    Native-style creative and spark ads, managed.

    For
    Youth brands
    From
    $400–$2,500/mo
    Time
    ongoing

  5. 05

    LinkedIn ads (B2B)

    ABM audiences, lead-gen forms and high-ticket funnels.

    For
    B2B, SaaS
    From
    $500–$3,500/mo
    Time
    ongoing

  6. 06

    YouTube ads

    Video campaigns, hooks and remarketing sequences.

    For
    Brands, info-products
    From
    $400–$3,000/mo
    Time
    ongoing

  7. 07

    Amazon PPC

    Sponsored products, ACOS control and listing sync.

    For
    Amazon sellers
    From
    $400–$3,000/mo
    Time
    ongoing

  8. 08

    Retargeting & audience strategy

    Audience segments, exclusions and funnel sequencing.

    For
    Any advertiser
    From
    $300–$2,000
    Time
    1–3 weeks

  9. 09

    Ad funnel & landing page build

    Dedicated pages built for the ads that point at them.

    For
    Advertisers
    From
    $300–$2,500
    Time
    1–2 weeks

  10. 10

    Ad creative production

    Static, carousel and video ad variations, at volume.

    For
    Performance marketers
    From
    $200–$2,500/mo
    Time
    ongoing

  11. 11

    Conversion tracking & server-side tagging

    GA4, GTM, CAPI and consent mode — the data made trustworthy.

    For
    Any advertiser
    From
    $400–$3,500
    Time
    1–3 weeks

  12. 12

    Ad account audit / rescue

    Finding the wasted spend, then restructuring the account.

    For
    Struggling advertisers
    From
    $250–$2,000
    Time
    5–10 days

  13. 13

    Affiliate program setup

    Tracking, commissions and partner recruitment.

    For
    E-commerce, SaaS
    From
    $800–$6,000
    Time
    3–8 weeks

  14. 14

    Influencer campaign management

    Creator sourcing, briefs, contracts and reporting.

    For
    Consumer brands
    From
    $500–$5,000/mo
    Time
    ongoing

03

Content, Social & Communications

13 services

  1. 01

    Social media management

    Planning, posting, captions and engagement across platforms.

    For
    SMEs, brands
    From
    $300–$2,000/mo
    Time
    ongoing

  2. 02

    Content strategy & calendar

    Pillars, topics and cadence — the end of posting at random.

    For
    Marketing teams
    From
    $400–$3,000
    Time
    2–4 weeks

  3. 03

    Blog & long-form writing

    Researched articles that build authority and traffic.

    For
    Content marketers
    From
    $50–$400/piece
    Time
    ongoing

  4. 04

    Conversion copywriting

    Website, ad and email copy written to sell.

    For
    Founders, marketers
    From
    $300–$4,000
    Time
    1–3 weeks

  5. 05

    Short-form video editing

    Reels, Shorts and TikToks — hooks, captions, sound design.

    For
    Creators, brands
    From
    $15–$120/video
    Time
    ongoing

  6. 06

    YouTube channel management

    Strategy, thumbnails, titles, editing and analytics.

    For
    Creators, coaches
    From
    $500–$4,000/mo
    Time
    ongoing

  7. 07

    Podcast production

    Editing, mixing, show notes and clip distribution.

    For
    Founders, media
    From
    $150–$1,200/episode
    Time
    ongoing

  8. 08

    Email marketing & newsletters

    Campaigns, list growth, deliverability and reporting.

    For
    E-commerce, SaaS
    From
    $300–$2,500/mo
    Time
    ongoing

  9. 09

    Lifecycle & automation flows

    Welcome, nurture and win-back sequences that bring revenue.

    For
    E-commerce, SaaS
    From
    $600–$5,000
    Time
    2–5 weeks

  10. 10

    Community management

    Discord, WhatsApp and Facebook groups — moderation and activation.

    For
    Creators, brands
    From
    $300–$2,500/mo
    Time
    ongoing

  11. 11

    PR & media outreach

    Journalist outreach, press releases and brand mentions.

    For
    Funded startups
    From
    $800–$5,000/mo
    Time
    ongoing

  12. 12

    UGC creator sourcing

    Pipelines of authentic creator content for ads.

    For
    DTC brands
    From
    $400–$3,000/mo
    Time
    ongoing

  13. 13

    Translation & transcreation

    Marketing copy adapted for a new market, not just translated.

    For
    Exporters
    From
    $0.04–$0.15/word
    Time
    ongoing

Not sure which of these you need?

Start with the audit. It measures what is already there and says plainly what it could not check — which is usually the shortest route to knowing what is worth building.

Start a project See the website audit All 200 services