Why not just send the ads to my homepage?

Because a homepage is built to serve everyone who might ever arrive, which means it offers ten directions and commits to none. Ad traffic arrives with one specific expectation set by one specific ad. A page that answers that expectation and offers a single action converts a different order of magnitude better, and it is the cheapest lever in the whole account.

Do you write the copy or do I?

We write it, working from an interview with you and from your own reviews and sales calls where they exist. If you already have copy you are happy with we will use it and say so. Where we are writing from scratch the work takes longer, and that is one of the things that moves the quote.

What do I actually receive?

At the smaller end — one page, mobile-first, with the tracking events wired and a short note on what to test first. At the larger end — the page, a thank-you page, the follow-up sequence, and the full conversion tracking behind all of it. We agree which of those is in scope before starting, in writing.

Can you build it on my existing site or does it need a new platform?

Either. Hand-built HTML on your own domain is the fastest and the lightest, and it is what we default to. Framer, Carrd or Webflow are all fine if you want to edit it yourself afterwards. What we avoid is building the page inside a heavy theme, because the theme's own scripts and fonts usually put the load time out of reach.

Will you A/B test it?

Only when there is enough traffic for a result to mean anything, and we will tell you when there is not. Below that threshold, testing two versions produces two sets of numbers too small to separate, and people make confident decisions from noise. Before that point the better use of the budget is watching session recordings and fixing what you can see going wrong.

How fast does the page need to be?

Under two seconds on mobile data, on a mid-range phone, cold. That is the target we build to and check on a real device, not on desktop broadband with the page already cached. Most of the weight problems come from one oversized hero image, a video embed, or three webfonts that could have been one.

Paid Media & Performance

Ad funnel and landing page build

A page built for one ad and one action — no navigation, no exits, instrumented so you can tell a page problem from an ad problem.

From: $300–$2,500
Typical time: 1–2 weeks
Usually bought by: Advertisers

What this actually solves

There are only two ways to lower what a lead costs you. Cost per acquisition is cost per click divided by conversion rate — there is no third term in that equation. You can spend weeks grinding your click price down, fighting an auction full of competitors who are doing the same thing, for a modest improvement. Or you can take the same traffic and double the share of it that does something. The second route is faster, it is entirely inside your control, and it does not decay the moment a competitor raises their bids.

The other reason people arrive here is blunter: there is no page. The ads point at a homepage carrying a navigation bar, a cookie banner, a chat widget, six sections about the company and links to everywhere. Someone clicks an ad about one specific thing, lands on a page about everything, and leaves. The ad account gets blamed. The ad account was working - it delivered a person with intent to a room with ten doors.

A landing page is defined by what it does not have. No menu, no footer links, no logo that navigates home, nothing that offers an alternative to the one action. Everything on the page either moves someone towards that action or answers a reason they might not take it. If a section does neither, it comes off.

What we do, and in what order

Interview the offer before anything is designed. What is being sold, at what price, what actually happens after someone submits the form and how quickly, the one thing that is genuinely different from the alternatives, and the four or five objections that come up in every sales conversation. This is where most of the outcome is decided. Half a day to a day.
Structure and headlines on paper first. A section list in order, with a note against each one saying which objection it answers, plus three headline options and a line on who each one catches. You approve this before a single line of markup exists, because changing the argument is cheap here and expensive later. Half a day.
Build it mobile-first. The first screen carries the headline, a one-line sub-headline, one call to action and one line of reassurance. The call to action repeats at least three times down the page. The form asks for the minimum that is actually useful, with a line above it telling people what happens next and when. Proof, objections and an FAQ handle the rest. Two to four days.
Weight and speed pass on a real phone. Images resized to what is displayed rather than what was exported, fonts cut to the smallest set that holds the design, no framework loaded for effects that CSS already does. Checked cold on mobile data, not on a desktop with a warm cache. Half a day.
Instrument it. A dataLayer event on form submission and on the WhatsApp or call link, scroll depth, and clearly marked positions for your GTM container. Where a thank-you page is in scope, that becomes the conversion trigger, because a form's own success message can fire twice on a refresh and a thank-you page URL cannot be faked as easily. Half a day.
Watch the first real sessions. Microsoft Clarity on the page from day one, so that after the first hundred or so visits we can see where people stall, what they scroll past and where the form is being abandoned — then hand you three specific things to change next. Half a day, in the week after launch.

What moves the price

The range is $300–$2,500 and it is set by scope more than by craft.

How much of the funnel is in it. One page with tracking sits at the bottom of the range. Page plus thank-you page plus follow-up sequence plus the conversion tracking behind all of it sits at the top, and that is genuinely four deliverables rather than one.

Whether the copy exists. If you have a written offer, proof and objection list, we are building. If we are interviewing, drafting and rewriting the argument first, that is additional days before anything gets built.

How many versions. A second page for a different audience is not a copy with a new headline — different audience, different objections, different proof, and usually a different offer. Each variant is close to its own build.

What usually goes wrong

The design gets all the attention and the offer gets none. A plain page saying "Free 30-minute audit of your Google Ads account — I will show you exactly where your money is going, no sales pitch" will beat a beautifully art-directed page saying "We provide digital marketing solutions", every single time. Newcomers reach for the visual work because it is the satisfying part. The offer is the lever. The design only decides how clearly the lever can be seen.

The site's navigation survives onto the page. It looks like an oversight and it is expensive. Every link in that header is an exit you paid for, and the highest-intent visitors are exactly the ones curious enough to click "About". The same applies to the footer, the chat widget's other options and the logo linking home.

It goes live before it can be measured. The form submits, a thank-you message appears, and nothing tells GTM, GA4 or the ad platform that anything happened. A month later there is an argument about whether the ads or the page are at fault, and no evidence exists on either side. Wiring events takes an afternoon at build time and is close to impossible to reconstruct honestly after the fact.

See where the site stands before you brief anyone.

If the site is already live, start from what it scores rather than from a guess. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.

See the website audit Talk about this work

Questions people ask before they commit.

Why not just send the ads to my homepage?: Because a homepage is built to serve everyone who might ever arrive, which means it offers ten directions and commits to none. Ad traffic arrives with one specific expectation set by one specific ad. A page that answers that expectation and offers a single action converts a different order of magnitude better, and it is the cheapest lever in the whole account.
Do you write the copy or do I?: We write it, working from an interview with you and from your own reviews and sales calls where they exist. If you already have copy you are happy with we will use it and say so. Where we are writing from scratch the work takes longer, and that is one of the things that moves the quote.
What do I actually receive?: At the smaller end — one page, mobile-first, with the tracking events wired and a short note on what to test first. At the larger end — the page, a thank-you page, the follow-up sequence, and the full conversion tracking behind all of it. We agree which of those is in scope before starting, in writing.
Can you build it on my existing site or does it need a new platform?: Either. Hand-built HTML on your own domain is the fastest and the lightest, and it is what we default to. Framer, Carrd or Webflow are all fine if you want to edit it yourself afterwards. What we avoid is building the page inside a heavy theme, because the theme's own scripts and fonts usually put the load time out of reach.
Will you A/B test it?: Only when there is enough traffic for a result to mean anything, and we will tell you when there is not. Below that threshold, testing two versions produces two sets of numbers too small to separate, and people make confident decisions from noise. Before that point the better use of the budget is watching session recordings and fixing what you can see going wrong.
How fast does the page need to be?: Under two seconds on mobile data, on a mid-range phone, cold. That is the target we build to and check on a real device, not on desktop broadband with the page already cached. Most of the weight problems come from one oversized hero image, a video embed, or three webfonts that could have been one.

Often taken together.

Start with the brief, not the invoice.

Send what you are trying to achieve. You get a written scope, a price and a date — or an honest “this is not the right service for that”.

Talk about Ad funnel & landing page build All Paid Media & Performance services