Growth & Marketing
Content, social and communications
What this category covers
This is the work of producing and running everything a business publishes in its own name — social accounts, articles, website and sales copy, email, video, YouTube and podcasts. It sits between design, which decides how things look, and paid media, which buys attention. Content earns attention instead, and keeps earning from the same piece long after it was made.
Buyers fall into three groups. Owner-operated businesses with no marketing function, who need someone to take the whole thing away. Marketing teams with a strategy and no capacity, who buy production against a brief. And companies restarting after a disappointing agency relationship, who usually need the decisions rebuilt before anything gets published.
What connects the services is a single working method. Real material is extracted from you first, through a recorded interview and your own data, because the things that make content worth reading are already inside the business and are usually dismissed there as obvious. Drafts are produced quickly, then edited through a fixed sequence that removes unsupported claims, cuts generic sentences, and checks that each piece contains something no competitor could have published. Then it is measured, with commercial outcomes at the top of the report and vanity figures at the bottom.
The commitments are the controllable ones — delivery on schedule, specificity in every piece, honest reporting including the months where a number is zero, and ownership of every account resting with you.
- Services
- 13
- Detailed pages
- 13
07
Content, Social & Communications
13 services
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01
Social media management
Planning, posting, captions and engagement across platforms.
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02
Content strategy & calendar
Pillars, topics and cadence — the end of posting at random.
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03
Blog & long-form writing
Researched articles that build authority and traffic.
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04
Conversion copywriting
Website, ad and email copy written to sell.
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05
Short-form video editing
Reels, Shorts and TikToks — hooks, captions, sound design.
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06
YouTube channel management
Strategy, thumbnails, titles, editing and analytics.
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07
Podcast production
Editing, mixing, show notes and clip distribution.
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08
Email marketing & newsletters
Campaigns, list growth, deliverability and reporting.
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09
Lifecycle & automation flows
Welcome, nurture and win-back sequences that bring revenue.
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10
Community management
Discord, WhatsApp and Facebook groups — moderation and activation.
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11
PR & media outreach
Journalist outreach, press releases and brand mentions.
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12
UGC creator sourcing
Pipelines of authentic creator content for ads.
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13
Translation & transcreation
Marketing copy adapted for a new market, not just translated.
How the work runs.
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01
Scope
What you actually need from Content, Social & Communications, written as deliverables rather than adjectives.
A day or two
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02
Price and date
A fixed scope, a number and a delivery date, agreed before anyone starts.
Same week
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03
Build
The work itself, with something you can open and look at rather than a status report.
The bulk of it
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04
Handover
Files, access and a walkthrough. Nothing is held hostage.
Final day
See where the site stands before you brief anyone.
Before scoping Content, Social & Communications work, it helps to know what the site is doing today. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.
Questions people ask before they commit.
- Where should we start if we can only fund one thing?
- Almost always with the strategy, because everything else gets cheaper and better once the decisions behind it exist. If the decisions are already made and written down, start with the channel your buyers actually use to decide — which for considered or B2B purchases is more often long-form and email than it is the platform currently getting the most attention.
- Do you use AI across this work?
- Yes, for drafting, transcription, clip candidates and pattern-finding in data, and we would rather tell you than pretend. What AI does not have is your numbers, your customers' exact words, or the thing that went wrong last March. Every draft goes through a fixed editing sequence that removes unsourced claims and replaces generic sentences with specifics that only exist inside your business.
- What results can you promise?
- Delivery on schedule, at least one genuinely specific detail in every piece, a monthly report that shows the bad numbers as well as the good ones, and a reply to any message within one working day. We do not promise virality, follower growth, first-page rankings, press coverage or a percentage increase in sales, because none of those are inside anyone's control.
- Who owns the accounts and the work?
- You do. Accounts, domains, hosting and tool subscriptions are set up in your name and on your card, and we operate as an administrator. If the relationship ends, everything stays where it is and access is simply withdrawn.
- How is scope handled month to month?
- In writing, before it starts — quantities, revision rounds, what is explicitly excluded, the approval window, and the note that if material we have asked for does not arrive, that month's output reduces accordingly. This category fails through accumulated small requests far more often than through bad work.
- Can you work across several of these at once?
- Yes, and it is usually the more efficient arrangement, because one extraction call and one strategy can supply a calendar, a blog schedule, a newsletter and a month of clips. What we would push back on is spreading thinly across many platforms at the same time, which is the most common way this work produces nothing anywhere.