Can you run all five of our platforms?

We would rather run two of them properly. Five accounts at average quality produce nothing anywhere, and it is the single most common way this service fails. We pick the two where your buyers actually are, run them for three months, and add a third once those two are producing something — at its own fee, because it is genuinely more work rather than a few extra uploads.

How quickly will we see results?

We ask to be judged at the end of the third month and we write that into the proposal so it cannot look like an excuse later. Weeks one to four are setup and the first posts, and they look like nothing is happening. If you need sales inside three months, content is the wrong purchase and we will say so before you sign rather than after.

Do you use AI to write the posts?

Yes, for first drafts. Anyone claiming otherwise is either not telling the truth or is slow and charging you for it. What matters is what happens next — every draft goes through a six-pass edit that deletes unsourced claims, swaps generic sentences for your own facts, cuts roughly a third of the words, and checks that at least one thing in the post could only have come from your business.

Who owns the accounts?

You do. Every account, domain and tool sits on your email and your card, and we take admin access rather than ownership. If we stop working together you change one password and nothing of yours is stranded somewhere you cannot reach.

What do you need from us each month?

One email with six things — usually a set of photos, one number, a customer question, an approval, and permission to use something. We send that list at the start of the month so you can clear it in one sitting instead of being chased every week.

What if we are slow to approve posts?

A week of work goes to you in a single batch with a 48-hour window, and no reply is treated as approval. It reads as blunt and it is the only arrangement under which a calendar survives contact with a busy owner. Approval is also the part that quietly moves the price, so it is agreed in writing before we start.

Content, Social & Communications

Social media management

Accounts that get run rather than posted to — a calendar, a daily reply routine, and a monthly report that leads on enquiries instead of follower counts.

From: $300–$2,000/mo
Typical time: ongoing
Usually bought by: SMEs, brands

What this actually solves

Two very different owners land on this page and it is worth separating them, because the fix is not the same.

The first has simply run out of hours. They are seeing patients, shipping orders, running a floor. Writing a post always moves to tomorrow, and tomorrow never arrives. The account has four posts on it from eighteen months ago and every one of them is an announcement. The second has the opposite problem — they are posting constantly and nothing is coming back. Their competitor's account looks sharper and they feel like they are falling behind, so they change direction every few weeks, which is precisely why nothing compounds.

There is a third reason nobody says out loud, and it is real. Owners are quietly embarrassed by their own photographs and their own writing. They do not want the account to look amateur, and so they do nothing at all, which looks worse than amateur.

What all three are actually buying is not posts. It is a system that keeps going in a week when everybody is busy — a decided set of topics, a calendar that is agreed in advance, someone answering the comments and messages, and an honest page at the end of the month saying what happened. Posting is maybe a third of the work. Running the account is the rest, and it is the part most packages quietly leave out.

What we do, and in what order

The first month is deliberately front-loaded. It costs more of our time than the fee covers, and it is what makes months three onward efficient rather than frantic.

Extraction call. A recorded 45 to 60 minute conversation built around twelve questions — your best customer and how they found you, what people are afraid of before they buy, what your industry teaches that you think is nonsense, a number you know that outsiders do not, the question you have been asked most in the last thirty days. These are not warm-up questions. Four of them usually produce a quarter of material on their own. Day one, plus half a day to transcribe and mine it.
Strategy and pillars. Four pages, not thirty. Who it is for, one primary objective rather than three, three or four content pillars with a percentage share each, the two platforms and the cadence, and a two-page voice guide covering what we will never write and never claim. The share matters — the temptation is to put almost everything into the we-are-good-at-this pillar, which is the one that performs worst, so we cap it. Days four and five.
The calendar and the production line. Twelve to twenty pieces a month, each one going brief, draft, six-pass edit, asset, caption, single call to action. Posts go to you in one weekly batch with a 48-hour approval window, never one at a time — your time is part of what we are protecting. Week two onward, running continuously.
Running it, which is the part being bought. The first hour after a post goes out tells the platform what to do with it, so comments get real replies rather than a thank you. Then a fixed half hour on working days — ten minutes on comments and direct messages, ten minutes leaving genuine comments on other accounts in the circle your customers are already in, ten minutes collecting tomorrow's raw material. 30 minutes daily, weekdays.
The monthly page, in the right order. Real conversations first — messages, form fills, calls, replies — then how many became customers, then email list growth, then traffic, then saves and shares, and reach and followers last. The order is the point, because the temptation is to send this list upside down. Ours includes one line saying what we tried, what worked, what did not, and what changes next month. Half a day at month end.
Quarterly reset. What continues, what stops, what gets added, and whether a third platform has earned its place. Half a day every three months.

Tools, so this is not a black box — Buffer or Metricool for scheduling and analytics, Canva for carousels and cards, CapCut for reels, Meta Business Suite for the inbox, Google Sheets for the calendar and tracker, and Claude or ChatGPT for drafting and repurposing.

What moves the price

How many platforms, and how much video. Each additional platform is not a copy-paste of the last one; it has its own format, its own rhythm and its own inbox. Video is the most expensive item on the calendar by a distance, so a plan weighted toward reels costs more than the same number of carousels.

Whether engagement is included. A package that produces and schedules posts is a genuinely cheaper service than one where somebody is in the inbox every working day. It is also, in our experience, the cheaper one that disappoints. We would rather quote the second and post less.

How heavy your approval process is. This is the factor nobody prices and everybody pays for. Three rounds of changes on every individual post turn a job at the bottom of the range into one that consumes the time of a job at the top. So revisions, batching and the 48-hour window are written into the proposal rather than discovered in month two.

What usually goes wrong

Saying yes to every platform on the list. The owner asks for Instagram, Facebook, LinkedIn, TikTok and X, and it is tempting to agree because the number is bigger. Two months later there is average work in five places, no result anywhere, and you are rightly unhappy. The correct answer at the proposal stage is two platforms for three months, then a paid addition.

Reporting reach and followers at the top of the page. It is the most flattering number and the least useful one, and sending it first is how an owner reaches month six before realising nothing has actually happened. We put enquiries at the top even when the honest figure that month is zero. A zero, written down and explained, is survivable. Hiding one is not.

Treating scheduled as finished. The posts go out on time, nobody answers the comments, nobody is present in the wider circle where the customers actually are, and the account slowly flattens. Posting at the wrong time of day does no real damage. Not replying does.

See where the site stands before you brief anyone.

If the site is already live, start from what it scores rather than from a guess. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.

See the website audit Talk about this work

Questions people ask before they commit.

Can you run all five of our platforms?: We would rather run two of them properly. Five accounts at average quality produce nothing anywhere, and it is the single most common way this service fails. We pick the two where your buyers actually are, run them for three months, and add a third once those two are producing something — at its own fee, because it is genuinely more work rather than a few extra uploads.
How quickly will we see results?: We ask to be judged at the end of the third month and we write that into the proposal so it cannot look like an excuse later. Weeks one to four are setup and the first posts, and they look like nothing is happening. If you need sales inside three months, content is the wrong purchase and we will say so before you sign rather than after.
Do you use AI to write the posts?: Yes, for first drafts. Anyone claiming otherwise is either not telling the truth or is slow and charging you for it. What matters is what happens next — every draft goes through a six-pass edit that deletes unsourced claims, swaps generic sentences for your own facts, cuts roughly a third of the words, and checks that at least one thing in the post could only have come from your business.
Who owns the accounts?: You do. Every account, domain and tool sits on your email and your card, and we take admin access rather than ownership. If we stop working together you change one password and nothing of yours is stranded somewhere you cannot reach.
What do you need from us each month?: One email with six things — usually a set of photos, one number, a customer question, an approval, and permission to use something. We send that list at the start of the month so you can clear it in one sitting instead of being chased every week.
What if we are slow to approve posts?: A week of work goes to you in a single batch with a 48-hour window, and no reply is treated as approval. It reads as blunt and it is the only arrangement under which a calendar survives contact with a busy owner. Approval is also the part that quietly moves the price, so it is agreed in writing before we start.

Often taken together.

Start with the brief, not the invoice.

Send what you are trying to achieve. You get a written scope, a price and a date — or an honest “this is not the right service for that”.

Talk about Social media management All Content, Social & Communications services