How many links will I get each month?

We will not put a number in a contract, and you should be wary of anyone who does. A firm link quota forces the supplier to buy cheap links at the end of a slow month, which is where this service turns harmful. What we commit to is the activity — a stated number of researched, targeted pitches every month, with a record of each one and what came back.

What does a realistic result look like?

Outreach is a numbers exercise with a low and honest response rate. A campaign returning a handful of genuine placements from around a hundred well-researched pitches is performing normally. If that ratio sounds low, it is worth knowing before you buy rather than after.

Why can you not just use my existing pages?

Because a journalist has no reason to link to a services page. Links are earned by something worth citing — original data, a piece of research, a genuinely useful free tool, a real story. If nothing like that exists, creating it is part of the engagement and it moves the fee towards the upper end of the range.

What about the packages offering hundreds of backlinks for a small fee?

Those links come from sites that exist only to sell links. They are either ignored or actively damaging, and cleaning up after them costs more than the package did. We do not buy links, and we will tell you plainly if a previous supplier did.

Do you write the emails with AI?

No. AI-written bulk pitches are the reason editors and journalists now delete most outreach unread, and they are easy to recognise. We use AI for the research around a pitch — reading what a writer actually covers, judging whether there is a real fit, and telling us honestly when there is not. The message itself is written by a person to a person.

How soon does this show up in results?

Slowly, and that is inherent to the service rather than a caveat. Coverage takes weeks to land and longer to register. This is a monthly engagement because a single month produces almost nothing measurable, and any supplier promising otherwise is planning to buy links.

SEO & Organic Growth

Link building and digital PR

Earned links from real publications and real people, built on something worth citing — with the outreach volume committed in writing and the link count never promised.

From: $500–$4,000/mo
Typical time: ongoing
Usually bought by: Competitive niches

When everything else is fixed and you still are not moving

The people who need this have usually already done the other work. The site is technically sound, the pages are structured properly, the content is genuinely useful, and they are still stuck behind the same competitors. In markets like insurance, law, finance and software, that is what is left — a difference in how many credible sites reference you, and nothing on your own site closes it.

The feeling is that a competitor has something you do not, and the frustrating part is that they usually do. It is not a trick or a setting. It is that somebody wrote about them, somebody cited their data, somebody linked to their tool. That accumulates and it cannot be bought back in a month.

This is the slowest, most manual and most disreputable corner of the discipline, and it is worth saying why. The market is full of packages selling large numbers of links very cheaply, and every one of those links comes from a site whose only purpose is selling links. They are discounted at best. The honest version of this work is unglamorous — real research, real people, a low response rate and patience — and it is the only version that survives.

How the work runs, month by month

Analyse who links to your competitors, and why. Not just the list of domains but the reason each link exists — a piece of research that got cited, a directory that matters in your industry, a story that got picked up. That reveals what actually earns a link in your market, which is different in every market. Two to three days at the start.
Build the target list and qualify it honestly. Publications, journalists, industry sites and blogs whose readers would genuinely care. Each one is assessed against what they have actually published recently, and a fit that does not exist is marked as a no rather than pitched anyway. Refusing to send is part of the discipline. Three to five days at the start, then continuous.
Create the thing worth linking to. Original data from your own business, a small study, a free calculator, a documented case. Without this the outreach has nothing to say and the response rate collapses. This is the step most often skipped and the step that most determines whether the campaign works. One to three weeks, when it is in scope.
Pitch individually, and log every one. Each message is written for one recipient, referencing what they have actually written, leading with the single most interesting thing in the asset. Most will not reply — that is the normal shape of this work, not a failure. Every send, reply and outcome goes into a tracked record you can inspect. Ongoing, every month.
Report activity and placements separately. The monthly report shows pitches sent, responses, placements won, and what was learned about which angles land. Activity is what we control and it is reported as a commitment met. Placements are reported as outcomes, because they are. Half a day each month.

What moves the price

The range is $500–$4,000/mo and the engagement is ongoing, because a single month of outreach produces almost nothing measurable. Three things set the level.

How contested your market is. Some industries have an active press and a habit of citing sources. Others have almost no editorial coverage, which means far more research per placement and a much longer list to work through for the same result.

Whether asset creation is included. Outreach for something that already exists is one job. Producing the research, the data set or the tool that makes outreach possible is a second one, and it puts the engagement at the upper end of the range.

Whether there is a backlink history to deal with. If a previous supplier bought links, the first work is assessment and cleanup rather than acquisition, and that has to be scoped honestly before any new campaign is worth starting.

What usually goes wrong

A link count gets promised. The moment a supplier commits to a fixed number of links per month, they have created a trap for themselves. When the month is running short and the outreach has not landed, the only way to meet the number is to buy from the cheap end of the market. Almost every genuinely bad backlink profile started as a well-intentioned quota. Commit to outreach volume, which is verifiable, not to links, which are not.

The pitches are generated rather than written. Editors receive an enormous volume of templated outreach and have become very good at spotting it. A generated message that mentions the recipient's name and nothing else they have written is deleted in seconds, and it burns a contact you cannot re-approach. Research can be assisted; the message cannot.

Volume is mistaken for strategy. Sending five hundred barely-qualified emails is faster than qualifying fifty properly, and it performs worse while also damaging your name with the exact people you most want to reach. Fewer, better-researched pitches to people who plausibly care is not a compromise on scale — it is the only thing that works.

See where the site stands before you brief anyone.

If the site is already live, start from what it scores rather than from a guess. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.

See the website audit Talk about this work

Questions people ask before they commit.

How many links will I get each month?: We will not put a number in a contract, and you should be wary of anyone who does. A firm link quota forces the supplier to buy cheap links at the end of a slow month, which is where this service turns harmful. What we commit to is the activity — a stated number of researched, targeted pitches every month, with a record of each one and what came back.
What does a realistic result look like?: Outreach is a numbers exercise with a low and honest response rate. A campaign returning a handful of genuine placements from around a hundred well-researched pitches is performing normally. If that ratio sounds low, it is worth knowing before you buy rather than after.
Why can you not just use my existing pages?: Because a journalist has no reason to link to a services page. Links are earned by something worth citing — original data, a piece of research, a genuinely useful free tool, a real story. If nothing like that exists, creating it is part of the engagement and it moves the fee towards the upper end of the range.
What about the packages offering hundreds of backlinks for a small fee?: Those links come from sites that exist only to sell links. They are either ignored or actively damaging, and cleaning up after them costs more than the package did. We do not buy links, and we will tell you plainly if a previous supplier did.
Do you write the emails with AI?: No. AI-written bulk pitches are the reason editors and journalists now delete most outreach unread, and they are easy to recognise. We use AI for the research around a pitch — reading what a writer actually covers, judging whether there is a real fit, and telling us honestly when there is not. The message itself is written by a person to a person.
How soon does this show up in results?: Slowly, and that is inherent to the service rather than a caveat. Coverage takes weeks to land and longer to register. This is a monthly engagement because a single month produces almost nothing measurable, and any supplier promising otherwise is planning to buy links.

Often taken together.

Start with the brief, not the invoice.

Send what you are trying to achieve. You get a written scope, a price and a date — or an honest “this is not the right service for that”.

Talk about Link building & digital PR All SEO & Organic Growth services