Whichever your team uses day to day — and we ask before we start, not after. If the people posting live in Canva, the kit is built in Canva, because moving a finished system across from another tool breaks auto-layout, text styles and component logic, and what arrives is a folder of flat pictures rather than templates.

Do you make the actual posts too, or just the templates?

Either. Templates alone are the cheaper end and suit a team that already has a content plan. A set of finished posts built from the templates costs more and is often the better first purchase, because it proves the system works with your real copy and gives your team examples to copy the pattern from.

How many templates do we need?

Fewer than we are usually asked for, because the number is set by how many post types you have rather than by how often you post. A handful of post types covering what you genuinely publish — offer, product, testimonial, announcement, behind the scenes — with two or three visual variations each will carry a feed for months. Twenty one-off templates is how a kit becomes unusable, because nobody can remember which one is for what.

Our brand assets are a bit thin. Is that a problem?

It is workable but it changes the first step. If there is no settled colour, typeface or logo usage, we agree a minimal set of those decisions before building templates, otherwise the kit is just this month's taste and the next designer will overwrite it. That groundwork is short but it is not free.

Will this work for reels and video?

We build covers, title cards, end frames and caption styles — the static furniture that makes video look like it belongs to the same brand. Editing the footage itself is separate work. Where a moving version of a title or logo is wanted, that is motion design and is priced as its own service.

Can you keep making posts for us every month?

Yes, as an ongoing arrangement priced separately from the kit. It is worth deciding early which you want, because a kit built to be handed over and a kit built for us to run are structured differently — the first prioritises simplicity your team can maintain, the second can carry more complexity.

UI/UX & Design

A social media kit your team can actually run without us

Post, story and thumbnail templates built in the tool your team already uses, stress-tested against real copy lengths, and handed over with a walkthrough rather than a folder.

From: $250–$1,500
Typical time: 1–2 weeks
Usually bought by: Marketing teams

What a scattered feed actually costs

Open most small-company feeds and the posts do not look related to each other. One is a photo with white text, one is a bright graphic from a template site, one is a screenshot of an announcement typed into a notes app. Each was fine on its own. Together they read as a company that is improvising, and a viewer draws conclusions from that without ever articulating them.

The people running it are not being careless. The usual shape of the problem is an intern or a marketing coordinator producing several posts a week under time pressure, starting from scratch each time, making a hundred small design decisions with no reference to the last hundred. Nobody has given them a system, so they invent one weekly. The competitor whose feed looks coherent almost certainly does not have better taste — they have templates.

That is what this service produces. Not a folder of pretty images, but a small set of reusable layouts in the tool the team already works in, with the type sizes, spacing, colour roles and logo placement already decided, so the weekly job becomes filling in content rather than designing from nothing. The measure of success is that the feed still looks consistent three months after we stop being involved.

How the kit gets built

Establish the ground rules and the format list. Which platforms genuinely get posted to, which sizes those need — square and vertical feed posts, the full-height story, the wide link card, the video thumbnail — and what brand material exists to build on. This is also where we ask the question that decides everything else, which is what tool your team opens on a Monday morning. Half a day to a day.
Design the type and colour system for small surfaces. A feed post is read at thumb size on a phone, so the type scale used on your website is usually wrong here — headlines need to be heavier and shorter, body text larger, and contrast has to hold up against a bright background photo. We settle these once so every template inherits them. One day.
Build the templates, with variations. Each post type gets its layout plus two or three alternates, so a week of posts does not look like the same picture four times. Text areas are built to reflow rather than to fit one exact sentence, safe margins are kept clear of the interface furniture each platform overlays — profile bubble, caption fade, action buttons — and vertical posts are checked against the square crop that appears on a profile grid. Three to six days.
Stress-test every template against three copy lengths. The shortest realistic headline, the one you would expect, and one twice as long as anyone planned. This is the step that separates a kit that survives from one that breaks in week two, and it is done before handover rather than discovered by your team. Half a day.
Fill, package and hand over. The templates populated with real content so you can see the system working rather than a set of empty boxes, organised into a file your team can open, plus a short screen recording showing how a new post gets made. One to two days.

The walkthrough recording is a small thing that decides whether the kit gets used. A folder handed over in silence gets opened once. Five minutes of someone showing where the text goes, which variation to pick and what not to move is the difference between a system and an archive.

What changes the cost

How many templates and how many formats. A compact set covering a couple of post types in two sizes is a short job. A full kit spanning feed posts, stories, reel covers, thumbnails, quote cards and product cards, each with variations, in every size the platforms want, is several times the work — and every additional format multiplies across every template.

Whether finished posts are included. Templates are the system; posts are the output. A batch of real, populated posts delivered alongside the kit costs more and is often what you actually want, because it removes the first month of effort and shows your team what good looks like in their own words rather than in placeholder text.

What state the brand is in. With settled colours, a licensed typeface and clean logo files, template building starts immediately. Without those, we agree a minimal visual system first — a short piece of work, but a real one, and it is the difference between a kit that anchors the brand and a kit that is simply this month's look.

Where kits fall apart

The template only works with the sample text. A layout is designed around a short, neat headline and looks superb. Then a real promotion arrives with a long qualifying line, the text either overflows the panel or auto-shrinks to something unreadable on a phone, and the person posting starts nudging things by hand — which is the moment the system dies. Every template needs testing against copy far longer than you expect before it is handed to anyone.

It is built in the wrong tool. A beautifully constructed design-tool file handed to a team who have never used one, or a set of flat exported images handed to a team who needed something editable. Within a month they are rebuilding posts by eye in whatever they know, and the kit is a folder nobody opens. The tool question belongs at the start of the engagement, because rebuilding a finished system in a different application is close to starting again.

It is designed for the canvas instead of the app. Text placed where the caption gradient will sit over it, a story headline hidden behind the profile bubble, a tall post whose subject gets cropped out of the square profile grid, a thumbnail whose type is illegible at the size it is actually shown. These only appear when the design is viewed inside the app on a phone, which is why every template gets checked there and not only on a desktop artboard.

See where the site stands before you brief anyone.

If the site is already live, start from what it scores rather than from a guess. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.

See the website audit Talk about this work

Questions people ask before they commit.

Figma or Canva?: Whichever your team uses day to day — and we ask before we start, not after. If the people posting live in Canva, the kit is built in Canva, because moving a finished system across from another tool breaks auto-layout, text styles and component logic, and what arrives is a folder of flat pictures rather than templates.
Do you make the actual posts too, or just the templates?: Either. Templates alone are the cheaper end and suit a team that already has a content plan. A set of finished posts built from the templates costs more and is often the better first purchase, because it proves the system works with your real copy and gives your team examples to copy the pattern from.
How many templates do we need?: Fewer than we are usually asked for, because the number is set by how many post types you have rather than by how often you post. A handful of post types covering what you genuinely publish — offer, product, testimonial, announcement, behind the scenes — with two or three visual variations each will carry a feed for months. Twenty one-off templates is how a kit becomes unusable, because nobody can remember which one is for what.
Our brand assets are a bit thin. Is that a problem?: It is workable but it changes the first step. If there is no settled colour, typeface or logo usage, we agree a minimal set of those decisions before building templates, otherwise the kit is just this month's taste and the next designer will overwrite it. That groundwork is short but it is not free.
Will this work for reels and video?: We build covers, title cards, end frames and caption styles — the static furniture that makes video look like it belongs to the same brand. Editing the footage itself is separate work. Where a moving version of a title or logo is wanted, that is motion design and is priced as its own service.
Can you keep making posts for us every month?: Yes, as an ongoing arrangement priced separately from the kit. It is worth deciding early which you want, because a kit built to be handed over and a kit built for us to run are structured differently — the first prioritises simplicity your team can maintain, the second can carry more complexity.

Often taken together.

Start with the brief, not the invoice.

Send what you are trying to achieve. You get a written scope, a price and a date — or an honest “this is not the right service for that”.

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