Immersive, Web3 & Media
Immersive, 3D and emerging tech
What this category covers
This is the work where a product, a building, a factory or an idea is presented in three dimensions rather than described in two — and, increasingly, where the digital version is connected to the real one.
Four distinct disciplines sit inside it. Real-time web 3D puts an interactive product or story into a browser, on a phone, with nothing to install. AR and VR either place digital objects into the customer's own world through a camera, or place the customer inside a constructed one through a headset. Offline 3D produces photorealistic images, animation and games, rendered in advance and delivered as finished media. Spatial and sensor work binds 3D models to live data from real assets.
The buyers are as varied as the disciplines. Premium brands and manufacturers buy differentiation and fewer sales questions. Furniture, automotive and apparel businesses buy configuration and lower return rates. Beauty and eyewear buy try-on because the hesitation it removes is the one costing them the sale. Developers and architects buy pre-sales and winning proposals. Industrial and energy operators buy visibility over downtime.
One rule governs the browser-based work here and shapes every estimate — it has to work on a mid-range phone over a mobile connection within a few seconds, or the visual quality is irrelevant. That is why performance budgets are written before code, and why demos get sent as links to open on a phone rather than presented on a laptop.
- Services
- 9
- Detailed pages
- 9
14
Immersive, 3D & Emerging Tech
9 services
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01
3D website / WebGL experience
An interactive 3D site that tells its story as you scroll.
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02
3D product configurator
The customer rotates, customises and orders the product.
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03
AR try-on & filters
Instagram and Snap filters, or web-based try-on.
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04
VR training & walkthroughs
Immersive training modules, or property walkthroughs.
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05
Architectural visualisation
Photorealistic renders and fly-through animations.
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06
Digital twin
A live virtual model of a physical asset, fed by sensors.
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07
Game development (Unity / Unreal)
Production of a PC, console or mobile game.
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08
IoT device & dashboard integration
Sensors joined to the cloud and to dashboards.
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09
Drone & spatial data processing
Maps, models and measurements from aerial imagery.
How the work runs.
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01
Scope
What you actually need from Immersive, 3D & Emerging Tech, written as deliverables rather than adjectives.
A day or two
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02
Price and date
A fixed scope, a number and a delivery date, agreed before anyone starts.
Same week
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03
Build
The work itself, with something you can open and look at rather than a status report.
The bulk of it
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04
Handover
Files, access and a walkthrough. Nothing is held hostage.
Final day
See where the site stands before you brief anyone.
Before scoping Immersive, 3D & Emerging Tech work, it helps to know what the site is doing today. The audit reports what it checked, what it found, and — the part most tools leave out — what it could not check, and why.
Questions people ask before they commit.
- Which of these run in a browser, and which need an app or a headset?
- 3D websites, product configurators and web-based AR try-on all run in a normal browser with nothing installed, so nothing sits between a visitor and the thing itself — no download, no store page, no permission to grant. Social filters live inside Snapchat or TikTok. VR needs a headset. Architectural visualisation and games are produced in advance and delivered as images, video or an application.
- How do you decide what a project in this category costs?
- By the amount of asset work and the amount of content, far more than by the cleverness of the code. Preparing a model, building a texture set, modelling one more product or authoring one more level are the things that repeat, and repetition is where budgets go. Every quote is written against those items rather than as a single figure.
- Do we need to supply 3D files?
- It helps enormously and it changes the price. Manufacturers and architects often already have a factory or construction file in some format, and starting from one changes the job from modelling an object that does not exist to converting a file that was built for a factory rather than for a browser. Where nothing exists, modelling is quoted as its own line item so you can see what you are paying for rather than finding it buried in a total.
- Will any of this work on our customers' phones?
- That is the constraint everything here is designed around. Anything browser-based is built to a written performance budget — a target device, a payload ceiling, a load time and a frame rate — and tested on real mid-range hardware over a mobile connection rather than on a workstation. Where a device cannot meet the target, a specified simplified version is part of the plan.
- What is the difference between a 3D website and a product configurator?
- A 3D website tells one story well and is bought for differentiation and attention. A configurator is a commercial tool that lets a customer assemble a specific product, watch the price move and send a fully specified order or quote request. They share technology and answer different business questions.
- Can we start small and expand later?
- Usually yes, and it is often the better sequence. A single product in 3D on one page, a live dashboard before a full digital twin, one scene before a full visualisation set, a vertical slice before full game production. Each of those is a genuine deliverable that also tells you whether the larger version is worth commissioning.